Why Urban Caps?

Not just a hat. A statement.

At Urban Caps, we believe great headwear should do more than just look good it should feel right, last longer, and mean something. That’s why we blend clean, modern design with rugged materials and a focus on self-expression.

Whether you're hitting the trails, the streets, or the sidelines our caps, hats, and beanies are made to fit real life. No fluff. No overpriced hype. Just gear that works, wears well, and earns its spot in your rotation.

We’re proudly 100% New Zealand Owned & Operated, based in Tauranga. Every order supports local jobs and keeps profits right here in Aotearoa.

Urban Caps. Built for Kiwis who don’t cut corners.

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Our Design Philosophy

We believe great headwear starts with great design not just in how it looks, but how it fits, feels, and performs in real life.

At Urban Caps, our design process is rooted in authenticity and function. Every cap, hat, and beanie is thoughtfully created in collaboration with designers who understand both craftsmanship and culture. We're not chasing trends, we're building timeless pieces that reflect who you are and how you live. From concept to final stitch, our goal is simple:
Make gear that looks sharp, fits right, and lasts longer.

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Premium Hat Fabrics That Perform

At Urban Caps, we use only trusted fabrics like polyester, nylon, and cotton chosen for their comfort, durability, and long-lasting performance.

Polyester keeps its shape wash after wash, nylon is lightweight and shrink-resistant, and cotton is breathable, soft, and gentle on the skin. Each material is selected to match the purpose of the design, so your hat feels as good as it looks and holds up over time.

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