About Us
Proudly NZ-Owned | Est. 2021 | Based in Tauranga
Kia ora and welcome to Urban Caps.
We’re not just an online store. We’re a New Zealand-owned brand built for people who want to express themselves through timeless headwear - without compromising on quality, comfort, or price.
Since launching in 2021, Urban Caps has grown into one of Aotearoa’s fastest-growing online destinations for premium caps, hats, and beanies. Whether you’re heading out for a weekend road trip, clocking hours on-site, or catching up with mates - our headwear is designed to move with you, last longer, and tell your story.
Why We Exist
We started Urban Caps because we were tired of overpriced labels, poorly made products, and limited options in New Zealand.
Our MISSION is simple:
To make high-quality, great-looking headwear accessible to everyone - and to do it better than anyone else.
We bring together clean design, rugged construction, and fair pricing in every collection from Aussie-made heritage styles to street-ready everyday caps.
What Makes Us Different
Our Design
At Urban Caps, we take pride in our design philosophy. Our dedicated team of designers, equipped with extensive industry knowledge and an unwavering passion for their craft, continuously strive to deliver the greatest products and experiences. We are committed to staying at the forefront of design trends, constantly refining our principles to ensure that every headwear item we offer empowers our customers to perform better and make a statement.
Popular Hat Fabrics
Our commitment to quality extends to the materials we use. Urban Caps employs only the finest hat fabrics, including Polyester, Nylon, and Cotton. Polyester baseball caps maintain their shape even after machine washing. Nylon hats not only retain their original shape but are also easy to care for. Cotton hats, in addition to being soft and breathable, are hypoallergenic, ensuring that your comfort and satisfaction remain our top priorities.
Our Values
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Quality Excellence
At Urban Caps, we are unwavering in our commitment to delivering exceptional quality. We believe that every piece of headwear should not only meet but exceed the highest industry standards. We strive to provide our customers with headwear that is not only stylish but also durable, comfortable, and a true reflection of our dedication to excellence.
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Individuality and Expression
We celebrate individuality as a core value. We believe that your choice of headwear is a powerful means of expressing your unique personality and style. Urban Caps is dedicated to offering a diverse range of designs that empower our customers to make a statement and embrace their authenticity.
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Customer-Centric Approach
Your satisfaction is our priority. We are driven by a customer-centric philosophy that places your needs and preferences at the forefront of everything we do. We are here to assist you, provide exceptional service, and ensure that your shopping experience with Urban Caps New Zealand is seamless, enjoyable, and memorable.
What You Can Expect
📦 Free shipping on all NZ orders — no minimum spend
🚚 Same-day dispatch (Mon–Fri before 2PM)
🔁 30-day hassle-free returns
📞 NZ-based customer support you can actually reach
🌏 Carefully selected Australian-made products, trusted by generations